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Minelab

Minelab Brings Its Metal Detectors to Life on New Website

13 Jun 2019

As the world leader in metal detection technology, Minelab is constantly innovating adventure. Today, the company continues to deliver with a new website that improves the user experience, showcases Minelab’s metal detectors in action and is translated into 16 languages.

“We’ve given our website a modern and fresh layout, while making it more informative for our customers,” says Michelle Meyers, vice president global marketing. “Additionally, the website is now accessible in the languages from around the world where loyal customers rely on our detectors to discover coin and treasure hoards, unearth gold nuggets and perform countermining activities.”

Minelab’s new and improved website boasts features that appeal to the company’s customer base: 

  • Better, more user-friendly experience
  • Multilingual content (16 languages) across the entire site
  • More lifestyle images to showcase Minelab products in action
  • Easier navigation through a series of simple menus and sub-menus

Customers will find the new website makes it simple to find what they are looking for, from product features to success stories to where to buy a detector.

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